26th Eraversary
This Erajaya anniversary project was presented as a dynamic and entertaining animated video, created to celebrate Erajaya’s journey alongside its subsidiary brands, including Eraphone, Paris Baguette, and other Erajaya brands. The concept revolves around an anniversary jingle developed into an animated music video, aiming to deliver a light and festive atmosphere that resonates with digital audiences.
About the project
Throughout the animation, promotional elements from each brand are seamlessly integrated without disrupting the visual narrative. From concept development to final animation execution, the entire process was designed to create anniversary content that is not only informative but also memorable, reinforcing strong brand recall.
Arkala and Lalahuta decided to set 90’s anime as our main reference. We started collecting other references not only from past and current animes but also from popular webcomics. Our research concludes that the most generic and loved genre is romance.
